How can we help you MAXimize your Listings & your Brand? Call or Text (972) 415-0710
We are
KL Creations
We take great pride in being a trusted partner in the real estate community’s success.
For over 30 years, KL Creations has proudly been a full-service marketing partner dedicated exclusively to real estate professionals. We help agents, brokerages, builders & real estate affiliates stand out with custom, eye-catching designs. From e-flyers to full branding packages, every piece we create is tailored to you & your business.
With a foundation in real estate dating back to 1988, founder Kim Lay recognized a growing demand for marketing & special project support on a per-project basis. Over the years, the business has flourished, assisting 1000s of agents, as well as numerous mortgage companies, title companies & other real estate-related industries throughout Texas.
You get real people, real support (yes, we actually answer the phone!) & no memberships or contracts – just stress-free, pay-as-you-go marketing. Our office has great energy & a perfect balance of laughter, practical jokes & a lot of hard work. Give us a ring & experience our joy & passion! We are trusted, proven & dedicated to making your real estate marketing easy, beautiful & effective.
We're Fired Up About Making You Shine
All-In Excellence
"Good enough" isn't in our vocabulary. We go further, dig deeper & push past the standard to deliver work that exceeds your expectations.
Creative Powerhouse
Our expertise spans the complete marketing ecosystem, from initial brand spark to final execution magic. We've built an approach that delivers seamless results across every touchpoint.
Human Connection
Like the authentic relationships you build with clients, we believe in real connections.
Deep Experience
With over 50 years of combined expertise in creative design & real estate marketing, we've partnered with agents, builders, brokerages & real estate affiliates across Texas through every market cycle.
Kim
Founder & Designer
Kim
Founder & Designer
Sunshine dealer
Energy drink (but human)
Loyalty legend
Meet Kim — your biggest fan, loudest cheerleader, and secret data nerd wrapped in one unforgettable package. With decades of real estate marketing expertise, she has a gift for turning “you dream it, we design it” from motto to magic. Her passion lies in helping clients shine—whether that’s creating eye-catching designs, building powerful branding, or even scrubbing databases until they sparkle.
Kim thrives on exceeding expectations—taking the tiniest idea and transforming it into something remarkable.
Fair Warning: her infectious laugh & unfiltered honesty are known to cause instant client loyalty & may result in lifelong friendships.
Behind the scenes… Kim is a weenie dog lover & mother, creator, maintainer & enjoyer of her own backyard pool paradise inclusive of a full on tropical vacation vibe, tattooed Harley 3-wheel rider, step-mother to 3 grown boys, Christmas fanatic, crime TV binger, organizer & DYI project enthusiast, compassionate friend & fan of personal growth!
Carrie
Digital & Strategy
Carrie
Digital Strategist
Strategy Engine
Steady-spark
Precision Pro
Meet Carrie — the digital mastermind who transforms Kim’s brainstorms into real-world results. Since joining KL Creations in 2018, she’s been the right hand that turns big ideas into strategic gold. With a marketing degree, 15 years of tech know-how, and real estate in her DNA, Carrie leads the digital branch of our services, running everything from social media and web projects to KL’s buzzing “Hot Homes” Facebook pages. She has a razor-sharp eye for detail that catches what others miss, paired with a client-first mindset that makes her a true advocate for every project.
The Carrie effect: her mix of digital wizardry and relentless follow-through may have you wondering how you ever survived without her.
Behind the scenes… Carrie is a mom of two, proud special-needs advocate, and part-time zookeeper to her collection of dogs, cats, and even a turtle. When football season kicks off, her weekends are spoken for — she’s dedicated to every Cowboys game. She’s also a beach & water seeker, bargain-hunting pro, and true crime buff who never runs out of new documentaries to explore.
Terry
Client Relations & Designer
Terry
Client Relations & Designer
Client-First Champion
Voice of Calm
Steady-as-the-Sea
Meet Terry — the friendly voice who makes every client feel instantly at ease. Since joining KL Creations in 2016, she’s been the glue that keeps things running smoothly. With a background in sales & marketing, Terry quickly sharpened her design skills and became the reliable anchor for both the team and our clients. She’s the one making sure projects stay on track and deadlines don’t drift off course (yes, even keeping Kim focused — which is practically a full-time job on its own).
Her secret weapon? An uncanny ability to make every client feel like family while bringing a sense of calm no matter how hectic things get.
Behind the scenes… Terry is an obsessed dog mom, proud mother, grandmother & great-grandmother, beach & sunshine chaser, Dallas Cowboys fan, golf player, country music listener, gardener, morning walker, DIY tinkerer, and an exceptional cook & baker.